Welcome to

SMART TANNING ®

endless summer with an endless glow

vegan, crulty & paraben free Tell me more

where self tan meets skincare

Endless Luxe is a line of intentional self tanning essentials. Our products nourish your skin barrier and deliver a bronzed, golden glow whenever you need it. 24/7. Shop now
THE ALL NEW

ENDLESS LUXE

intentional ingredients

Our formulas are developed in California, USA with our team of world class chemists to bring you optimal self tanning + skincare benefits Tell me more

self tan made easy

Completely customizable. The more you apply, the darker the result. So don't stress, go for that natural sunkissed glow or dark brown look. Shop now

mix now, glow later

meet our glow drops, hyaluronic acid infused self tan drops. Sofi's favorite skincare routine add on for bronzed, healthy skin. Shop now